The Search Engine Marketing Association of Charlotte was created for two reasons. The primary mission of the group is to provide a sounding board and professional resource for Charlotte area businesses and SEM professionals. The group's secondary goal is to improve visibility, quality of work, and quality of life for local SEM professionals by turning Charlotte into a city known across the nation for its role in the search engine marketing industry.

Our Vision:

The Search Engine Marketing Association of Charlotte strives to earn Charlotte the reputation of being a leading city in the search engine marketing industry.

Our Mission:

• To provide education to the people of Charlotte about the benefits of search engine marketing
• To develop a growing network of SEM and local business professionals
• To create a community where SEM professionals can connect with one another and local business owners, sharing ideas, building new relationships, and learning about the latest developments in search engine marketing

Our Code:

Members of the Search Engine Marketing Association of Charlotte agree to the following code of ethics:

• To promote the positive reputation of other members within the Charlotte community
• To avoid disrespecting other members in public forums, either online or offline
• To avoid using information gained from the group in any way that will damage another group member either professionally or personally