| Andy Beal - Online Reputation Management |
 People are talking about your company. Talking about its products, its management, and its employees.What are they saying? How do you find their conversations? Who are the influencers? How do you respond? And how can you use the conversation to your company's benefit? Marketing, PR, business owners, and others need to take notice of what is being said about them, their business, and their clients online. Using a seven-step approach, Andy Beal (Internet marketing consultant & co-author of Radically Transparent: Monitoring & Managing Reputations Online) will present a blueprint for building, managing, monitoring, and repairing your reputation. In this exclusive presentation, you'll learn how to: * Identify your reputation stakeholders * Conduct a reputation audit * Improve existing reputation assets * Determine your goals for any reputation management campaign * Craft an online reputation management strategy * Implement your plan * Monitor and repair your reputation About Andy Beal Andy Beal is an internet marketing consultant and one of the world's most respected experts in online reputation monitoring and management. He has worked with Motorola, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning MarketingPilgrim.com blog, Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is the coauthor of Radically Transparent: Monitoring and Managing Reputations Online and creator of online reputation tracking tool www.Trackur.com. |