| February 2009 - Pay Per Click Presentation |
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Driving leads and potential customers to your site is essential for any business to survive in this economy. One of the most cost effective solutions to drive those customers to your site is through Google Adwords pay per click advertising system. Unfortunately, it can also be the most costliest if not setup, monitored, and managed correctly! Keith Schilling will be provide an overview presentation that will walk small business owners through the steps required to get your first Google Adwords campaign up and running, while avoiding the major pitfalls that come with it. A few topics of discussion will be: 1 - Google Tools - Keyword Research 2- Setting Up Campaigns and Ad Groups 3- Understanding Broad Match, Exact Match, and Phrase Match 4- Obtaining a high Quality Score 5- Setting up A/B Testing as well as Multivariate Testing 6- Setting up Google Analytics (Specifically Goals) |